At the September 14 Massachusetts primary, no Republican appeared on that party’s primary ballot for Attorney General. However, write-in candidate James McKenna polled 27,711 write-ins. He needed 10,000 write-ins to be deemed nominated, and he easily overcame that hurdle. He had printed and distributed 100,000 stickers. Massachusetts is probably the last state in which stickers are still legal. A voter pastes the gummed strip bearing McKenna’s name on the ballot, instead of having to write him in.
McKenna also sent out 17,300 pieces of direct mail. It is estimated that his write-in campaign cost $40,000. Massachusetts has approximately 480,000 registered Republicans. Registered independents, who are far more numerous, were also free to choose a Republican primary ballot and cast a write-in for McKenna.
McKenna would have needed 10,000 signatures of registered Republicans and/or registered independents to get himself on the primary ballot. It is not known why he didn’t qualify to have his named printed on the primary ballot.